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Worthy Alternatives To The Useless SEO Data Provided By Search Engines
Search Engine Land &bull Feb 22, 2010
The data classically used in search engine optimization (SEO) to benchmark sites and track performance is all but useless today. Ranking reports, still a necessary evil in SEO reporting, have been unreliable (at best) for at least 3 years. Their validity has been further marginalized over the last 24 months by way of Googles increased use of personalization, localization and experimentation with blended results, to name just a few. Google has always been careful at hiding data from prying eyes, including its supplemental index results (which Google claims do not exist anyway) and backlinks. Even for sites that have been… Full Story »
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Book Review: 'The Art of SEO'
SEO.com Blog &bull Feb 9, 2010
One of the newest books in print about search engine optimization is “The Art of SEO,” published by O’Reilly and written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C Stricchiola. So what do you get when you pull… Full Story »
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SEO Tips for Website Templates Part 2
SEO Design Solutions &bull Feb 15, 2010
This is the follow up post for SEO Tips for Websites Templates part 1. In this post we discuss how to structure competitive keyword thresholds and how to integrate them into the site architecture using an optimal website template. Based on the information contained within each region, different weights are applied from the perspective of SEO to assign a higher search engine position based on the content, page strength and reputation of that page. Each one of these regions is broken into a block, search engines use block segmentation analysis and other methods to assess and grade the value of… Full Story »
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SEO Industry Cries Foul Over Google SEO 'Services'
Search Engine Land &bull Feb 11, 2010
A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets. Only thing is, Google isn’t doing… Full Story »
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When A Stranger Calls: The Effect Of Agency Pitches On In-House SEO Programs
Search Engine Land &bull Feb 10, 2010
An exasperated in-house SEO recently asked colleagues on Twitter how to respond after upper management had met with an agency that had offered suboptimal, but eagerly digested, SEO advice. How indeed. Sooner or later, most in-house SEOs will face a… Full Story »
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9 Surefire SEO Networking Tips
SEO.com Blog &bull Feb 17, 2010
If youre new to SEO, you may be wondering how long it takes to get to where the real SEO pros are - speaking at conferences, writing books, running the show. I still dont know the answer to that one, but from my own short experience, Ive found it's better to be really good at SEO and help make your clients happy than to aspire to be a famous SEO. That being said, your life and business career can be significantly more fulfilling if you learn… Full Story »
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Fortune 500 Still Clueless About SEO, Study Says
Search Engine Land &bull Feb 18, 2010
Despite spending millions of dollars on paid search, Fortune 500 companies continue to fail when it comes to natural search visibility. Thats the conclusion of Natural Search Trends of the Fortune 500: Q4/2009, the latest study released today by Conductor,… Full Story »
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SEO Tips for Website Templates Part 1
SEO Design Solutions &bull Feb 14, 2010
Indexation is the first step in SEO and SERP (search engine result page) domination starts with building an optimal website template and using optimal website architecture. If your pages are not indexed, deindexed or are not getting indexed due to flaws in your websites site architecture, this this guide is a definitive source of information for future reference. Search engine user agents (also known as search engine spiders) are looking for indicators to support the nodes of relevance required on a page by page and global level within the site. If you pages fail to meet their algorithmic criteria, then… Full Story »
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SEO Marketing Meets Dollars and Sense
SEO Design Solutions &bull Feb 12, 2010
Making money with your website is not as difficult as the gentlemen in this graphic depicts. It does require however that you understand the basis premise of relevance, positioning and the persona of the consumer intended to act on your… Full Story »
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Clueless SEO Companies offering SEO Services
SEO Design Solutions &bull Feb 18, 2010
Search engine optimization is as clear, cut and dried as it gets, clueless SEO companies should not offer services. SEO either works and produces tangible results (which is relevant traffic), or it does not. There are no gray areas such as -"a sort of kind of but not really metric" There are only ten spots that matter and of those 10 spots, the top 5 are where it's at for an array of relevant and lucrative keywords. One thing that burns me up is the alarming amount… Full Story »
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How Semantic Connectivity Affects SEO
SEO Design Solutions &bull Feb 20, 2010
If you are curious about SEO or ever wondered how search engines really work, then this is an absolute must-read post from Dr. E. Garcia from miislita.com. These are the contextual building blocks search engines utilize in order to assess… Full Story »
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Bringing SEO to Small Business in Scotland
SEO Moz Blog &bull Feb 20, 2010
Posted by randfish Last week I spent a day with small business owners in Glasgow (pronounced glaz-go), Scotland teaching the basics of online marketing and SEO. It was a remarkable experience to be faced with such a different crowd than what I'm used to. As a comparison, the week prior, I'd been in Mountain View presenting to the Silicon Valley Search Engine Roundtable , comprised of heads of SEO and marketing directors from Fortune 500 companies - all very savvy operators. The program, Online Xcellence , was sponsored by the Scottish government and organized by Brian Mathers, one of the… Full Story »
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Comparing SEO Business Models
SEO Book Blog &bull Feb 16, 2010
One of the great things about SEO is that it allows you to see many lenses on business that you can't normally see with most other professions (outside of perhaps something in high finance or management consulting anyhow). One day you are building a bootstrapped business from scratch wondering when it will make its first Dollar, and the next day your on the phone with McKinsey consultants or an executive from a fortune 500 company talking strategy. Zeta Interactive 's Hugo Guzman is one of the the folks in the SEO industry who has a broad experience set which perhaps… Full Story »
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SEO for Startups: Top 7 Lessons + A Trip to YCombinator
SEO Moz Blog &bull Feb 22, 2010
Posted by randfish Last week, while in London, I received an email from Paul Graham , whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share my experiences, recommendations and yes, my presentation. Not everything that was discussed is public, in fact, much of it is "classified" at YC's request. However, there's so much good material that it would be criminal not to share. First up, my presentation from the YCombinator SEO for Startups… Full Story »
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Peer Review: SEO Best Practices for HTTP Status Codes
SEO Moz Blog &bull Feb 17, 2010
Posted by Danny Dover This post is part of an ongoing series where my co-workers and I are working to build a freely available resource center of up-to-date SEO best practices. As we write this content, we are submitting them… Full Story »
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When Hiring a SEO Company, Don't Fire Before You Aim
SEO.com Blog &bull Feb 11, 2010
I've seen it a hundred times, literally. A customer calls, interested in improving their search engine rankings. They've shopped around and they have a good idea of what they need. They may have even tried a few things on their… Full Story »
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SEO Ultimate WordPress SEO Plugin Version 1.7 Released
SEO Design Solutions &bull Feb 23, 2010
SEO Ultimate, the free WordPress SEO offering from SEO Design Solutions, has been upgraded with a blog privacy settings monitoring system that could potentially spare websites from a major SEO misconfiguration blunder. Obviously such a configuration makes any other on-site… Full Story »
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Merging Flash with SEO
SEO.com Blog &bull Feb 23, 2010
However, two years later and SEOs are still struggling to rank Flash sites high in search engines. Granted, we have lots of proof that search engines do index Flash text, images, and links. But unfortunately, many limitations still make it difficult to get the kind of rankings… Full Story »
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10 Reasons You Can't Ignore Google Buzz as an SEO
SEOptimise Bog &bull Feb 15, 2010
Usually I try most new Google services shortly after their release. I did with Google Buzz as well and I didnt like it because it didnt even show up for 24h while the call to action Try Google Buzz in Gmail was already in place. Thus I decided to abandon Google Buzz for good like I did with Google Wave. Also I almost never use Google SearchWiki,… Full Story »
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Applying Atul Gawande's Checklist Manifesto to SEO
SEO Moz Blog &bull Feb 21, 2010
Posted by Tom_C This post was inspired by Rand. If I'm honest, I'm not sure how many of my posts aren't inspired by Rand... Specifically however it was this tweet which set the wheels in motion (if ever so slowly): The link that Rand twittered was this one to the Financial Times . It's a story about checklists. Yeah, *yawn* right? Well not quite - you see these checklists, used by all kinds of people from pilots to doctors, have The book's main point is simple:… Full Story »











































